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How Ideas Spread - 2

  • August 13, 2026
  • August 27, 2026
  • 3 sessions
  • August 13, 2026, 1:30 PM 3:00 PM (EDT)
  • August 20, 2026, 1:30 PM 3:00 PM (EDT)
  • August 27, 2026, 1:30 PM 3:00 PM (EDT)
  • in room 107 & Online

Registration


Register

How Ideas Spread - 2

• Margery Howard
• Thursday
• 8/13/26, 8/20/26, 8/27/26
• 1:30 PM to 3:00 PM
• $11.25

This course is based on one of The Great Courses by U of Pennsylvania Wharton School of Business Professor and bestselling author Jonah Berger. His lectures will be supplemented with material from current events and mass media campaigns, this course combines psychology, sociology, economics, and marketing sciences to encourage discussion on such things as trial ability, free samples, word of mouth, human behavior, memory, and more. We will explore the science behind why some ideas succeed, some fail, some spread widely and others just fade away. Remember the yellow LIVESTRONG wristbands, Just Say No to Drugs campaign and the food pyramid? We will visit them again.

Please do not contact CF personnel about any Senior Learners, Inc. courses. Senior Learners, Inc. is independent of CF. We have the use of a classroom and support the CF Foundation with donations. If you have any questions about our courses or operations, please contact us: info@SeniorLearners.org, (352) 239–8780.


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